Expert Digital Marketing for Advertising Industry in UK

A property investment firm sought to establish domain authority to compete for highly competitive London-centric financial keywords that required exceptional trust and relevance.

We executed a strategic Digital PR and outreach campaign focused on securing editorial mentions and high-Domain Authority DA backlinks from reputable UK finance and property publications.

Competitor backlink profile analysis Broken link building outreach Content asset creation for linkable placement Link velocity monitoring Anchor text diversity reporting.

Eight weeks initial intensive outreach ongoing monitoring.

Top three ranking achieved for five high-value commercial keywords forty percent growth in referring domains from UK-based financial journals.

Our domain rating soared and we saw immediate ranking uplift. Securing links from top national newspapers gave us the authority needed to finally compete in this sector.

A UK health and wellness information portal struggled with rankings due to Google’s rigorous EAT Expertise Authoritativeness Trustworthiness quality guidelines in the Your Money or Your Life YMYL space.

We conducted an EAT audit implementing clear author bios with credentials on every relevant page and ensuring prominent display of editorial policies and source citations to demonstrate trust.

Implementation of Organization Schema Markup Author schema for all expert contributors Content refresh for scientific accuracy Citation standardisation on all medical claims.

Ten weeks of intensive content and structural improvement ongoing monitoring.

Increased organic traffic by ninety percent forty percent jump in keyword rankings for YMYL terms resulting in higher lead generation for partner clinics across the UK.

Epik Funnel’s work on our EAT signals was crucial. Our content is now perceived as highly trustworthy and our rankings reflect that authority a huge relief in this highly scrutinised sector.

A major UK travel booking platform faced poor user experience metrics specifically low Core Web Vitals scores leading to a visible drop in mobile rankings and higher bounce rates.

We focused on optimising Largest Contentful Paint LCP and Cumulative Layout Shift CLS scores. This involved resource prioritisation aggressive image compression and third-party script deferral across all high-traffic landing pages.

Asset loading sequence optimisation Server-side caching implementation Critical CSS inlining Third-party tag management audit and reduction.

Thirteen weeks for full technical implementation and passing all three core metrics.

Eighty percent of key templates passed CWV thirty percent reduction in bounce rate resulting in twenty percent more mobile organic conversions a massive win for user experience.

The site speed is noticeably faster and the positive movement in our mobile rankings is undeniable. Epik Funnel delivered a complex technical project with minimal disruption.

A chain of automotive repair garages across the UK Midlands struggled to appear consistently in the ‘Map Pack’ for local searches despite having multiple physical locations.

We comprehensively managed and optimised all Google My Business GMB profiles ensuring accurate Name Address Phone NAP consistency across all directories and implemented a localised review generation strategy.

GMB category and service optimisation Citation building and cleanup Geo-tagging of local pages Implementation of local business schema on branch pages Tracking of ‘near me’ organic searches.

Eighteen weeks to rollout across all branches and demonstrate stability.

Achieved Map Pack visibility for seventy percent of target keywords across five key Midlands towns fifty percent increase in direct calls from GMB listings.

The local search visibility is phenomenal. Our branches are now easily found by customers searching for services in their area and the increase in direct business is substantial a truly epic funnel solution.

A specialist London based B2B consulting firm struggled to generate qualified leads from senior decision makers on LinkedIn while navigating the platform’s professional focus.

We deployed LinkedIn Lead Generation Forms and highly targeted Sponsored Content campaigns using Matched Audiences based on UK company size and job title. Content focused on high-level industry whitepapers and reports.

Targeted audience list creation Conversion tracking implementation via Insight Tag Ad creative testing with professional messaging Content gating optimisation to maximise lead quality.

Ongoing campaign management and iterative testing.

One hundred twenty percent increase in Marketing Qualified Lead MQL volume thirty percent reduction in Cost Per Lead CPL while maintaining strict quality parameters.

Epik Funnel cracked the code for us on LinkedIn. The leads are highly relevant and the integration with our CRM means our sales team is seeing an immediate return on investment. A very effective approach.

A major entertainment complex in the North West of England needed to connect with a young local audience and drive ticket sales through the high-velocity, trend-driven environment of TikTok.

We developed a dynamic short-form video strategy focusing on fast cuts behind the scenes content and local TikTok personality collaborations. Content was optimised for trending sounds and vertical video best practices.

TikTok Creator Marketplace collaboration Content velocity increase and trend jacking Video analytics setup for view-through conversions Link in bio funnel optimisation to booking page.

Ongoing weekly production and content push.

Achieved four hundred percent growth in local follower count thirty percent direct ticket sales attributed to the platform over a two month period a rapid ROI.

We went from zero presence to being a local TikTok favourite almost overnight. The energy and creativity Epik Funnel brought to our content was exactly what we needed to reach the younger crowd.

A direct-to-consumer DTC jewellery brand struggled to convert inspired Instagram followers directly into purchasing customers on their website a common drop-off in the UK fashion retail space.

We implemented and optimised the Instagram and Facebook Shops feature integrating the product catalogue with the brand’s creative content. This included product tagging in feed posts Stories and Reels for a seamless checkout experience.

Catalogue setup and synchronisation Dynamic product feed optimisation Checkout process analysis and funnel streamlining A B testing of Shopping Ad formats.

Four weeks for setup and launch ongoing maintenance and promotional push.

Achieved forty percent increase in referral traffic from Instagram shopping tags twenty five percent rise in direct social media revenue.

Integrating the shopping feature has been revolutionary. It removed the friction in the buying journey and our audience can now move instantly from seeing a piece of jewellery to buying it a perfect funnel execution.

A challenger bank needed to generate cost-effective user sign-ups across the UK while adhering to strict financial advertising regulations and avoiding excessive budget wastage on unqualified audiences.

We segmented the funnel into three paid social stages: Awareness Video Views Consideration Traffic Conversions Lead Ads. We dynamically allocated budget based on real-time CPA data ensuring maximum efficiency across all platforms.

Multi-platform pixel installation and event setup Dynamic creative testing on both video and static formats Custom audience creation for Lookalike targeting in key UK cities Regulatory compliance check for all ad copy and landing pages.

Three months initial strategy and launch ongoing weekly budget and performance review.

Generated ten million plus targeted impressions sixty percent lower Cost Per Install CPI than previous campaigns achieved consistent highly efficient user acquisition.

The full funnel approach was extremely effective. We saw our acquisition costs drop dramatically and the quality of the new user sign-ups is excellent. Epik Funnel made our budget work smarter not just harder.

A highly specialised UK engineering consultancy needed high-value gated content to attract senior industry experts and capture qualified leads for their specific services.

We researched authored and designed a series of technical whitepapers on advanced UK regulatory compliance and emerging engineering standards positioning the client as a definitive thought leader.

Subject matter expert SME interviews Design implementation for professional gated PDF Lead magnet delivery and follow-up sequence setup Promotion via LinkedIn and technical forums.

Ongoing production of two in-depth whitepapers per quarter.

Seventy percent increase in highly qualified MQLs fifty percent growth in subscriber list resulting in direct sales pipeline opportunities.

The whitepapers are incredibly polished and professional. They immediately established our expertise in the field and the quality of the resulting leads is the highest we have ever seen a flawless content piece.

A service-based business targeting the UK homeowner market had high traffic to its service pages but poor quote request conversions due to unclear and unpersuasive page copy.

We performed a comprehensive copywriting audit applying conversion principles like clear value proposition strong call to action CTA and benefit driven headlines. The language was tailored for the regional UK audience.

Heuristic analysis of high-exit pages Implementation of the PAS Pain Agitate Solution formula Copy testing with A B software Integration of trust signals and UK focused social proof.

Ten weeks for core page copy revamp and testing.

One hundred twenty percent increase in quote request form completions across the top five service pages a direct revenue impact.

The changes to the page text were subtle yet incredibly impactful. The new copy speaks directly to our ideal customer and the conversion lift is a game changer for our local UK operations.

A UK E-Learning platform struggled to nurture new free trial sign-ups into paid subscribers through their generic manual email communications leading to a low conversion rate and poor subscriber retention.

We developed a dynamic email automation funnel segmented by user behaviour and course interest. This included personalised welcome sequences abandonment recovery flows and targeted upsell emails.

CRM integration and data segmentation Automated trigger setup for behavioral events A B testing of subject lines and send times Custom liquid or similar personalization code implementation.

Six weeks for initial automation setup and testing ongoing flow optimisation.

Three hundred percent higher conversion rate from free trial to paid subscription twenty five percent increase in post-purchase customer lifetime value.

The automation sequences are brilliant. Our new users feel personally guided through the trial and the conversion numbers speak for themselves. Epik Funnel built a true revenue generating funnel for us.

A specialised UK recruitment agency needed a unique top-of-funnel lead magnet to attract mid-to-senior level professionals without relying on generic e-books or whitepapers.

We developed an interactive UK Salary Calculator tool integrated directly into the website. The tool provided immediate value in exchange for contact information creating a powerful lead generation mechanism.

Full stack development of the calculator tool User experience UX wireframing and testing Data capture form integration and validation A B testing of the placement and call to action CTA button on the page.

Eleven weeks for tool development launch and final iteration.

Twenty five percent conversion rate on form submissions forty percent higher average time on page for visitors engaging with the tool improved lead quality.

The salary calculator is our best performing lead magnet by a mile. It provides instant value and captures highly relevant prospect data. A smart effective solution from Epik Funnel.

A major UK fashion retailer lacked the data granularity needed for advanced remarketing and product performance analysis due to a poorly structured underlying data layer in their digital properties.

We architected and implemented a structured Data Layer across the site pushing key e-commerce events like product impressions cart adds and purchase details for accurate platform tracking.

Data Layer variable definition and developer deployment GTM variable data layer scraping Enhanced E-commerce implementation via GTM Validation of data against backend transaction records.

Ongoing deployment and quality assurance over a six month period.

One hundred eighty percent increase in available product level data for analysis twenty five percent lower Cost Per Conversion due to high precision dynamic remarketing.

The level of detail we now have on product performance is incredible. Our dynamic remarketing ads are sharper and our overall profitability has dramatically improved thanks to this foundational work.

A UK national charity was spending across multiple platforms Google Social Programmatic and struggled to consolidate their real-time performance and true Return On Investment ROI into one clear view.

We created a bespoke Looker Studio Data Studio dashboard using connectors to pull data from all advertising platforms CRM and Google Analytics providing a single source of truth for all spend.

Data source connection and blending Implementation of calculated metrics for custom ROI Time series visualisation for budget allocation Geo-segmentation for regional UK performance reporting.

Four weeks for full dashboard creation training and quality control.

One hundred percent real-time budget visibility resulted in twenty percent faster decision making three times more efficient inter-platform budget shifting.

The dashboard is exactly what we needed. We can now see the true ROI of every pound spent in real-time which has been invaluable for our board reporting and budget planning. Top tier data solution.

A major B2B publisher had a slow website and inconsistent tracking across multiple internal teams leading to reliance on developers for simple tag changes a significant bottleneck.

We consolidated all marketing and analytics tags into a single clean Google Tag Manager GTM container implementing a robust governance framework user permissions and clear version control to enable marketing team agility.

Tag consolidation and deployment Triggers and variables standardisation Error monitoring setup Implementation of Consent Mode for UK privacy compliance.

Three months for full GTM overhaul audit and team training.

Eighty percent reduction in reliance on developer support for tracking changes fifty percent faster site loading speed due to optimised tag deployment reduced time to market for new campaigns.

The GTM solution is fantastic. Our marketing team now has the autonomy they need to launch and test campaigns quickly without waiting days for IT. This has sped up our entire operation.

A fast-growing UK SaaS company needed to understand the true value of its disparate marketing channels struggling to reconcile first-click last-click and linear attribution models to justify budget allocation.

We implemented a customised Data-Driven Attribution model in GA4 to accurately assign conversion credit across all touchpoints Search Social Email Content providing a clear picture of marketing influence throughout the user journey.

Custom channel grouping for unified reporting Cost data import from non-Google channels Data transformation for model input Training of marketing teams on model interpretation Reporting layer integration in Looker Studio.

Five months for model creation calibration and full adoption.

Three times greater insight into the value of upper-funnel content seventy percent more confident budget allocation across mid-funnel channels resulting in sustained lead quality.

We finally know exactly where our budget should go. The attribution model removed all the guesswork and allows us to see the real impact of our content and awareness campaigns. Epik Funnel delivered a genuinely strategic solution.

A major UK home goods e-commerce platform suffered from significant cart abandonment rates specifically between the cart summary and payment stages leading to lost revenue opportunities.

We analysed the checkout flow using session recordings and implemented several key improvements: guest checkout prominence clearer shipping cost disclosure and integration of popular UK payment options like PayPal and Clearpay.

Funnel visualisation analysis Payment gateway integration testing Cart abandonment exit intent optimisation Mobile-first checkout design iteration.

Eleven weeks including implementation and A B testing phases.

Achieved twelve percent reduction in overall cart abandonment rate resulting in twenty percent more completed purchases and a significant revenue boost.

The checkout flow is now seamless and faster. Focusing on clear UK payment and shipping details has dramatically improved customer confidence and ultimately our sales conversion a strategic and effective process.

A large UK insurance comparison site was running low impact A B tests without a clear hypothesis or statistical rigor leading to inconclusive results and stalled optimisation efforts.

We established a robust experimentation framework focusing on high-impact areas pricing pages and key value proposition messaging. We enforced statistical significance levels and clear test planning documentation.

Establishment of test prioritization matrix PIE framework Test duration calculation based on traffic and conversion rate Implementation of multivariate testing MVT when appropriate Training on statistical validity and result reporting.

Eighteen weeks to deploy methodology and run four major successful tests.

Achieved seven percent incremental increase in conversion rate across the quote engine sixty five percent faster time to successful test deployment a strong ROI for the client.

Epik Funnel brought the scientific rigor we were missing. Our testing is now strategic measurable and consistently drives uplifts. It gave our team a professional CRO foundation to build on.

A national UK charity struggled to convert visitors on their donation pages. They had no visibility into user behaviour beyond standard analytics data and needed clear insights into user hesitations.

We implemented Hotjar and full session recording capturing heatmaps click maps and user frustration signals like rage clicks. This qualitative data revealed key structural issues in the donation form and page layout.

Implementation of session recording and heatmap tools Identification of key user journey drop off points Analysis of qualitative user feedback videos Prioritisation of UX fixes based on quantitative impact potential.

Seven weeks for data collection analysis and action plan delivery.

Improved clarity and reduction of fifty percent in rage clicks on the donation form resulting in twenty percent higher donation volume for key campaigns.

Seeing exactly where users were struggling was priceless. The visual data gave us the confidence to implement the structural changes and the donation increase has been fantastic.

A rapidly growing online UK sports retailer saw over seventy percent of their traffic from mobile devices but experienced significantly lower mobile conversion rates compared to desktop leading to a clear revenue ceiling.

We conducted a detailed mobile UX audit focusing on touch targets thumb zones mobile navigation and screen loading speed. We implemented mobile-specific optimisations to the product page and checkout flow.

Mobile responsiveness testing across popular UK devices Prioritisation of mobile search filters Sticky navigation and CTA implementation Optimisation of mobile image and script delivery.

Thirteen weeks for audit implementation and post-launch validation.

Achieved thirty percent increase in mobile conversion rate closing the gap with desktop performance significantly improved user satisfaction and reduced bounce rate on mobile.

Epik Funnel truly understands the modern mobile shopper. The changes were simple but incredibly effective and our mobile revenue is now scaling properly. This unlocked a massive amount of previously lost revenue.

A North American FinTech company planned to launch in the highly competitive UK market and needed a country-specific digital roadmap that accounted for local regulations and consumer behaviour differences.

We conducted deep market research focusing on UK competitor activity media consumption habits and regulatory compliance requirements. This informed a phased launch strategy prioritising London and Manchester for initial customer acquisition.

Competitor analysis UK digital spend benchmarks Regulatory compliance check for digital assets Geo-targeted channel strategy development UK local partnership identification.

Seven weeks for market research strategy development and executive roadmap presentation.

Successfully entered the UK market with a fifty percent faster time to first hundred paying customers zero compliance issues due to accurate regulatory guidance a strong launch.

The Epik Funnel team’s understanding of the UK consumer and regulatory landscape was invaluable. Their strategic guidance allowed us to bypass common market entry pitfalls and scale quickly.

A major UK energy provider had high customer churn after the initial sign-up period a clear sign of poor post-conversion experience. They needed to map the customer journey to identify friction points.

We mapped the full customer journey from initial inquiry to twelve months post-sign-up documenting all digital and offline touchpoints emotion and pain points. This led to a prioritized list of retention efforts.

Stakeholder workshops and interviews Quantitative data layering from CRM and surveys Emotional mapping and persona development Prioritisation matrix for quick win digital experience improvements.

Ten weeks for full mapping validation and strategic recommendation delivery.

Achieved seven percent reduction in customer churn within six months improved customer satisfaction scores and a ten percent lower cost to serve due to better self-service digital pathways.

The journey map was eye-opening. We immediately identified the digital gaps causing customer frustration and now have a clear roadmap for retention the value is immeasurable.

A major legal firm needed to understand why their top three UK competitors consistently outperformed them in digital search and paid media visibility to inform their own aggressive growth strategy.

We performed a deep dive into the competitors’ SEO authority backlink profiles paid media ad copy landing page strategy and content pillars revealing key gaps and opportunities for immediate tactical deployment.

Reverse engineering of competitor paid campaign structure Backlink gap analysis Keyword mapping and difficulty scoring Content coverage and topical authority comparison.

Seven weeks for the full analysis report and executive presentation.

Identified five high-impact low competition keyword clusters for immediate targeting resulting in thirty five percent organic traffic growth in the following quarter.

The level of detail on our competitors was astonishing. It gave us a clear actionable roadmap for closing the digital gap and allowed us to make smart strategic investments rather than guesses.

A multi-platform E-Learning provider was overspending on underperforming acquisition channels and needed an impartial audit to reallocate budget to the true revenue drivers across the UK.

We conducted a channel by channel audit assessing Cost Per Acquisition CPA Customer Lifetime Value CLV and scalability potential. This resulted in a clear recommendation to divest from low ROI channels and double down on organic social and email marketing.

Channel data consolidation and cleaning Calculation of true lifetime value by acquisition source Cost data mapping and reconciliation Channel scalability assessment.

Six weeks for comprehensive audit and strategic recommendation delivery.

Ten percent reduction in overall marketing spend achieved an eight percent increase in total net new customer acquisition an immediate improvement in profitability.

The channel audit was the most impactful strategic exercise we have done. It gave us the data-driven justification to cut underperforming spend and focus on what truly drives our UK business forward. Excellent work.