Smart Digital Marketing for Agriculture Industry in UK

RuralVet a multi-branch veterinary practice specialising in large animal care struggled to appear in local search results when farmers searched for ’emergency vet near me’ across the UK counties.

We executed a precise local SEO strategy optimising Google My Business GMB profiles for each branch building relevant local citations and geo-targeting service pages for key rural postcodes.

Google My Business optimization for multiple locations Consistent Name Address Phone NAP data cleanup Local citation building and management Geo-targeted content creation for service pages.

Eight weeks for initial setup and local ranking push ongoing maintenance.

Achieved top three local ranking across eighty percent of target rural postcodes sixty percent increase in map views and direct emergency calls from GMB listings a lifesaving metric.

Our visibility in local farm searches has never been better. When farmers need us fast we show up first. The increase in GMB engagement is a direct measure of business success.

A nationwide used farm machinery dealer had thousands of product listings that were not generating rich results in search engines limiting click-through rates and organic visibility.

We implemented advanced technical schema markup including Product Offer Aggregate Rating and Vehicle schema tailored for farm equipment listings enabling rich snippet visibility for price and availability.

In-depth technical SEO audit Structured data testing tool validation Implementation of dynamic JSON-LD markup on product pages Monitoring for parsing and indexing errors in Google Search Console.

Thirteen weeks for implementation and validation across the entire catalogue.

Achieved eighty percent listing coverage with rich results seventy percent increase in organic click through rate CTR for listing pages due to enhanced visibility faster indexing of new machinery stock.

The rich snippets are a game changer! Our equipment listings now stand out in search results and the resulting organic traffic is far higher intent. Epik Funnel delivered a complex technical fix flawlessly.

An agricultural research body needed to establish clear Expertise Authoritativeness and Trustworthiness EAT for their technical crop protection advice to ensure high rankings in a YMYL Your Money or Your Life adjacent sector.

We executed a full EAT audit focusing on clearly citing academic and regulatory sources integrating author bios for qualified agronomists and implementing Review schema to build trust signals.

EAT audit and strategic implementation Author and Organization schema deployment on all technical papers Citation formatting standardisation and validation Content refresh to ensure regulatory compliance UK specific.

Thirteen weeks for full content and structural overhaul.

Eighty percent of key technical terms achieved first page visibility forty percent increase in high authority links from government and research bodies significant rise in perceived trust.

Epik Funnel’s methodical approach to EAT was the solution we needed. Our technical papers are now recognised as authoritative by Google and the industry a testament to their digital expertise.

A network of regional farm machinery dealerships needed a unified SEO strategy to compete for generic equipment keywords tractor combine harvester etc while driving traffic to specific local inventory.

We developed a tiered organic content strategy focusing on generic ‘brand agnostic’ terms at the high level and specific ‘near me’ inventory searches at the local level using local inventory feeds and structured data.

International keyword research and segmentation Hreflang implementation for regional pages Localised content for specific dealership territories Multi-regional link building strategy targeting UK farm journals.

Eighteen weeks initial deployment ongoing performance monitoring.

Achieved successful ranking for five high-volume equipment category terms thirty percent increase in high intent organic traffic fifteen percent growth in showroom visits attributed to organic search.

Our organic rankings for key machinery terms have soared and we are seeing excellent quality leads coming from specific regional searches. Epik Funnel delivered a highly effective national strategy.

A national network of farm machinery dealers needed to showcase high-value equipment performance to potential buyers who were primarily active on Facebook and YouTube in their downtime.

We produced high-quality short form demo videos highlighting key features in real UK field settings. These were deployed as targeted paid ads on Facebook and YouTube using lookalike audiences built from existing customer lists.

Video asset creation and optimisation for different platforms Audience segmentation by equipment type and interest Lead Gen Form integration for high-intent viewers Pixel setup for conversion tracking and retargeting.

Ongoing campaign management seasonal budget shifting.

One hundred twenty percent increase in qualified lead volume for high-value machinery thirty percent lower cost per lead CPL compared to static image ads a powerful digital sales funnel.

The demo videos were incredibly effective at generating genuine interest. We’ve seen a measurable link between video views and showroom appointments a brilliant use of paid social.

An agronomy consultant needed to position themselves as a trusted advisor by providing timely seasonal crop advice during key planting and harvest windows when farmer engagement is highest.

We created a dynamic social media content calendar aligning posts with the specific UK agricultural season crop cycles and weather patterns. Content included short video tips infographics and advice on compliance deadlines.

Content calendar creation tied to UK farming seasons Scheduling and cross-platform content deployment Community management for technical Q and A Tracking engagement and topical authority metrics.

Ongoing monthly strategy and content execution.

Forty percent increased brand recall during peak farming season twenty percent growth in newsletter sign-ups from social media traffic significantly higher click through rate CTR to technical blog posts.

The timely advice posts were a huge success. We became the go to source for quick reliable seasonal information which has translated directly into new client relationships.

A major annual agricultural trade show needed to drive high attendance from farm owners and industry professionals across the UK who typically plan event attendance months in advance.

We executed a phased social media campaign Awareness Consideration Conversion using geo-targeting around high concentration farming areas and tailored messaging for early bird ticket sales and specific event speakers.

Facebook Event listing optimisation and promotion Campaign segmentation by regional audience and farm size Interest based targeting to niche farming groups Ticket sales conversion tracking Retargeting of previous attendees.

Three month pre-event promotion and on-site coverage.

Seventy percent of ticket sales attributed to social media campaigns achieved a twenty five percent increase in overall event attendance a measurable success in a traditional market.

Epik Funnel successfully translated our event buzz into measurable ticket sales. Their understanding of the rural audience’s social media habits was crucial to our record breaking attendance figures.

A specialist fertiliser producer needed to penetrate niche farming segments across the UK often influenced by trusted local farmers and agricultural consultants rather than mass media advertising.

We identified and collaborated with micro-influencers local agricultural personalities and respected farming blogs for organic product reviews and on-farm results sharing focusing on authenticity and yield improvement metrics.

Influencer identification and vetting for agricultural relevance Campaign concept development focused on measurable yield benefits Contract negotiation and compliance with ASA guidelines Performance tracking via unique discount codes and dedicated landing pages.

Three months initial campaign ongoing seasonal collaborations.

Generated ten million plus targeted impressions five times Return On Investment ROI on influencer spend a significant increase in brand mentions and positive word of mouth referrals.

The influencer program was incredibly effective at reaching the right audience. The authentic content drove massive brand credibility and the revenue generated far exceeded expectations.

An Agri-Tech SaaS company helping farms manage regulatory reporting struggled to attract new users due to the complexity and perceived risk associated with new UK farming legislation and compliance.

We produced authoritative whitepapers on key regulatory changes in UK agriculture positioning the client’s software as the essential tool for simplifying compliance and reducing legal risk.

Deep research into UK farming policy and legislation Lead magnet development and landing page optimisation Promotion via LinkedIn targeting farm office managers and owners Integration of trust signals and expert author credentials.

Ongoing project to release a new regulatory brief every six weeks.

Seventy percent increase in industry citations and shares fifty percent growth in sign-ups for compliance updates resulting in a significant uplift in high-intent software trials.

The regulatory whitepapers immediately established us as a trusted source for compliance guidance. This content is driving our highest quality leads directly into the software trial funnel.

A high-tech farm consultancy needed definitive evidence to prove the Return on Investment ROI of their services a challenging conversion hurdle in a traditionally cost-sensitive industry.

We created detailed narrative-driven case studies focusing purely on quantifiable metrics like increased yield reduction in input costs and faster labour time clearly demonstrating the financial benefit for the farmer.

In-depth client interview and data collection process Structured content layout focusing on Problem Solution and Quantifiable Results Conversion copywriting to highlight profit gain instead of just features A B testing of case study download formats.

Ongoing production of a new case study every eight weeks.

One hundred twenty percent increase in qualified consultation requests higher travel keyword rankings improved crawlability forty percent increase in sales pipeline velocity attributed to case study referrals.

The case studies are powerful sales tools. Showing the actual numbers and results on UK farms closes deals faster than any brochure. Epik Funnel nailed the quantifiable data storytelling.

An agricultural cooperative needed highly visual and engaging content to showcase the practical application of their machinery and services directly on UK farms to build confidence and trust with potential members.

We produced a high-quality video series featuring expert interviews and on-farm demonstrations. Content was optimised for YouTube SEO and social media sharing focusing on practical field tips and technology demonstrations.

Concept development and storyboarding for on-farm shoots Professional video production editing and post-production YouTube channel optimisation including tags titles and descriptions Integration of calls to action CTA to contact forms.

Ongoing production of one video per month.

Three hundred percent total video views higher brand engagement ninety percent increase in membership inquiry form completions linked to video views a significant lift in high-intent leads.

The farm videos are incredibly popular and effective. They allow us to showcase our expertise directly in the field building a level of trust that static images just cannot achieve.

A major equipment manufacturer needed to help UK farmers justify the high cost of new machinery by quickly demonstrating the measurable Return on Investment ROI and potential profitability gains.

We developed an interactive ROI calculator tool allowing farmers to input their specific farm size crop type and existing costs to generate a personalised profitability report directly linking back to the client’s equipment solutions.

Tool development with complex financial algorithms Custom data capture and lead routing integration A B testing of the calculator’s placement and initial input fields API integration for real-time lead qualification based on calculation output.

Eleven weeks for development data input and user testing.

Twenty five percent increase in highly qualified leads captured from the tool forty percent higher time on page for users engaging with the calculator direct pipeline attribution for high value sales.

The ROI calculator is our most effective digital sales tool. It helps farmers overcome the initial investment hesitation and the quality of the resulting leads is exceptional. A truly strategic marketing asset.

A specialist feed and seed provider needed a significant increase in qualified farm managers requesting seasonal quotes for bulk orders a highly competitive and time-sensitive market.

We implemented Google Search Ads with a focus on intent based keywords and leveraged Local Service Ads to target farm managers within specific rural delivery zones. We optimised the landing page for quick quote request submission.

Keyword expansion into long-tail seasonal terms Campaign structuring by product category feed seed fertiliser Deployed call extensions and location extensions for local targeting Landing page optimisation for lead capture and speed.

Ongoing campaign management peaking during planting and harvest seasons.

One hundred eighty percent increased qualified lead volume twenty five percent lower Cost Per Lead CPL achieved consistent high quality prospects for the sales team.

The campaigns brought in a flood of high quality quote requests exactly when we needed them for the planting season. Epik Funnel delivered exceptional lead volume efficiency.

An agrochemical manufacturer needed to run high-impact short-burst PPC campaigns during critical times of year such as pest outbreaks or specific spraying windows a highly time-sensitive challenge.

We implemented highly segmented Google Search and Display campaigns with automated daily budget adjustments based on weather and seasonal agricultural events ensuring maximum ad exposure during short demand peaks.

Geographic targeting by UK county and postcode Dynamic search ad DSA implementation for fast coverage Automated script deployment for campaign pausing and activation based on seasonal triggers Performance Max PMax setup for broad coverage during peak demand.

Ongoing management with intensive campaigns run twice per year for eight week bursts.

Two hundred fifty percent increased click volume during target spraying windows five times Return On Ad Spend ROAS achieved during peak season consistent sales uplift.

The campaign timing was perfect! We captured demand exactly when farmers needed our products most and the return on investment was outstanding. The automated budget control saved us a fortune.

A leading UK rural land and property agency had many website visitors viewing high-value farm listings but struggled to convert them into viewing requests or inquiries after they left the site.

We implemented segmented remarketing lists based on the type of property viewed residential commercial farmland and targeted them with personalised ad creatives showcasing similar properties and promoting open viewing days.

Custom audience creation based on property type views Dynamic Remarketing implementation showing specific properties viewed Sequential messaging targeting different stages of intent Conversion tracking setup for viewing requests.

Ongoing campaign management and creative refresh.

Four times higher retargeting conversion rate thirty percent higher returning visitor rate to property listings boosted viewing request volume for high value rural properties.

The remarketing funnel is incredibly effective at bringing back high-intent buyers. It recovered lost inquiries and turned window shoppers into motivated viewers a significant sales pipeline contributor.

A major international agricultural brand launching a new tractor model in the UK needed to reach farm managers with high-quality visual content showcasing the machine’s power and technology.

We ran YouTube video campaigns targeting custom audiences based on competitors’ channel subscribers website traffic and interest in farm equipment reviews. The focus was on TrueView for Action to drive demonstration requests.

Custom audience creation based on competitor engagement Video creative optimisation for YouTube best practices TrueView for Action implementation for request submission Conversion value tracking for high-value sales leads.

Ongoing campaign management for six months post-launch.

Achieved target Cost Per Demonstration Request CPI two hundred fifty percent increase in high-intent video views on YouTube significant organic lift in brand searches and positive sentiment.

The YouTube campaign was essential for launching the new product. We reached exactly the right farmers and the demonstration requests came in consistently a brilliant digital strategy for a big product launch.

An Agri-Tech software platform presented complex field and soil data in a format that was overwhelming and difficult for the average UK farmer or agronomist to interpret quickly leading to user frustration and reliance on support staff.

We conducted a UX review focused on data visualisation and usability principles. We simplified dashboard reporting implemented clearer colour coding and added contextual help tools for interpreting technical metrics.

User testing with real farmers and agronomists Simplified data visualisation dashboard design Contextual help integration and tooltips Usability testing for common workflows like field analysis and reporting.

Eleven weeks for full UX audit redesign and front-end implementation.

Fifteen percent reduction in user support tickets related to data interpretation forty percent increase in core feature usage higher user satisfaction and product stickiness.

The improved data usability is a lifesaver. Users are now self-serving and relying less on our support team. Epik Funnel turned complex data into easily actionable insights.

A farm consultancy had a high traffic website but their complex lead form for high-value services suffered from significant drop-off costing them numerous qualified consultation opportunities.

We executed a CRO strategy focused on multi-step form design breaking the long form into smaller commitment steps. We also implemented clearer value propositions and trust signals around the form submission button.

Form field analysis and commitment sequencing A B testing of multi-step vs single-page form design Conversion copywriting on form headlines and buttons Trust badge placement near the submit button.

Eighteen weeks for initial conversion audit and major form redesign.

Achieved thirty percent increase in completed lead form submissions resulting in twenty five percent higher sales conversion rate for the sales team due to better qualified leads.

The multi-step form made all the difference. Farmers are now committing to the first step and our conversion volume is soaring. Epik Funnel delivered high-impact conversion optimisation.

A farm equipment parts E-commerce site had over sixty percent mobile traffic but suffered from a poor mobile conversion rate due to slow loading speeds and complex product filtering on small screens which frustrated users in the field.

We performed a mobile UX audit focusing on reducing page weight simplifying product category navigation and implementing a sticky mobile CTA Call to Action bar for faster checkout access.

Mobile speed optimisation and image compression Simplified mobile navigation and filtering options Implementation of a sticky add to cart button on product pages A B testing of mobile checkout flow options.

Seven weeks for audit priority fixes and post-launch optimisation.

Thirty five percent increase in mobile conversion rate fifteen percent reduction in mobile page load time resulting in significantly higher mobile revenue.

The mobile experience is dramatically better. Farmers often order parts right there in the field and now they can do it quickly and easily a truly crucial CRO improvement for our sector.

A farm management software subscription service struggled with low conversion rates on their pricing page and needed to determine the optimal packaging and price point that resonated best with UK farm business owners.

We ran a series of rigorous A B tests on the pricing page focusing on plan names feature comparisons and the presentation of annual versus monthly billing options to find the highest converting combination.

Test hypothesis development and prioritization Statistical significance calculation for test duration Implementation of split testing tool for pricing variations Conversion tracking on subscription sign-up events.

Thirteen weeks running sequential, statistically significant tests.

Achieved seven percent incremental revenue increase from the highest converting pricing layout five percent increase in annual plan selection over monthly plans resulting in higher customer lifetime value CLV.

The A B testing gave us data-driven confidence to change our pricing structure a massive step for our business. Epik Funnel’s testing methodology eliminated all the guesswork and drove immediate revenue uplift.

A major tractor brand needed to demonstrate the real-world power and efficiency of their new model directly in the working environment of a large UK farm to convince high-value buyers.

We filmed a cinematic on-farm demonstration capturing the tractor working across different field conditions. The video focused on key metrics like fuel efficiency operator comfort and speed of field coverage.

Storyboarding and logistics planning for farm shoot Multi-camera setup including drone footage Professional editing sound design and colour grading YouTube SEO optimisation and social media excerpt creation.

Seven weeks for full production and delivery pre-sales event.

Increased website engagement and time on page by forty percent twenty five percent of viewers who watched the full video requested a dealership demo an excellent pipeline metric.

The demonstration video is our most effective sales asset. It answers all the key technical questions visually and immediately drives high-intent demonstration requests. A top-tier marketing investment.

A parts distributor experienced high call volumes to their technical support line for common and easily solved equipment maintenance issues taking valuable time away from complex problems.

We created a series of short clear step-by-step video tutorials addressing the top ten most common technical support queries. These were embedded on the website’s support section and promoted via social media and email.

Concept development based on support ticket analysis Rapid video production with clear text overlays Closed captioning for field viewing without audio Integration of video player analytics for drop-off rates.

Six weeks for production of the initial ten video series.

Achieved fifty percent reduction in technical support calls for basic issues three times higher completion rate for viewers of the tutorial videos improved customer satisfaction scores.

The quick fix videos were a huge success for our support efficiency. Customers are happy to self-serve and our support team can focus on the complex issues. A fantastic digital solution to an operational problem.

An agricultural cooperative needed to build trust and prove the profitability of their membership and collective buying power to prospective UK farm owners using authentic peer-to-peer success stories.

We filmed a series of emotive and data-driven video interviews with satisfied farm members focusing on quantifiable gains like reduced input costs and higher profitability achieved through the cooperative.

Client interview selection and production planning Authentic on-farm filming and professional editing to highlight key metrics Integration of calls to action CTA to the membership sign-up page Video distribution via email newsletter and targeted social ads.

Five weeks per individual success story video.

Increased conversion rates on the membership page by thirty percent improved trust scores in client surveys eighty percent of qualified leads engaged with at least one success story video.

The success stories are highly influential. Seeing another farmer talk about the financial benefits is incredibly persuasive and has been our best membership driver this year.

A major annual agricultural technology event needed to capture the excitement and key educational content of their showcase for post-event promotion and lead nurturing for future attendance.

We provided full on-site coverage filming keynote speakers panel discussions and live technology demonstrations. We produced a dynamic two-minute highlight reel and segmented full length speaker sessions for lead capture.

Pre-event planning and speaker content coordination Multi-camera filming and professional audio capture Rapid post-production for highlight reel delivery Segmentation of educational content for gated access Retargeting ad campaigns to event attendees.

Six weeks from event end to final asset delivery and campaign launch.

Highly shareable highlight content twenty percent increase in early bird registrations for the following year significant post-event lead generation from gated keynote sessions.

The event videos were instrumental in driving early registrations for next year. We successfully captured the value and excitement of the show a perfect digital asset for our lead nurturing efforts.